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January 21, 2022
Finance and Insurance

How a Florida Audi store used personalized videos to boost its business

Audi Lakeland integrated personalized videos into its gross sales and repair technique in May 2019, nicely earlier than the coronavirus pandemic pressured dealerships nationwide to take extra of their buyer interactions on-line.

It was fortuitous timing.

The videos have proved to be a very important device, particularly through the pandemic, as a result of they jump-start the gross sales course of and assist gross sales staff capitalize on leads by nearly instantly connecting customers no matter their location to autos they want, stated Paul Gomez, general manager of the Qvale Auto Group dealership in Lakeland, Fla. The videos have boosted dealership site visitors and income.

“It has become probably the most important part of our process, because what it does is introduce the customer to exactly what they’re shopping for online,” Gomez instructed Automotive News.

Audi Lakeland made 9,597 sales-related videos between May 2019 and Dec. 21, 2021, he stated. If a buyer clicks out of a video, they’re taken to Audi Lakeland’s web site.

The videos helped bump up natural site visitors to the dealership’s web site, leading to 11,276 web site visits for that very same interval, a quantity that Gomez described as “incredibly” larger than visits in an earlier comparable interval.

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