According to Reynolds and Reynolds, 12 p.c of consumers polled felt that they had bought a car totally online, although greater than two-thirds of that group nonetheless needed to go to a dealership for some purpose. Reynolds and Reynolds concluded solely 2.6 p.c of all survey respondents had truly purchased a car fully online.
Conversely, a few of the 88 p.c of consumers who felt that they had made a bodily dealership buy described finishing a part of the method online.
“It’s important to note that just because these are classified as in-store buyers … doesn’t mean they didn’t have a blended experience,” Reynolds and Reynolds wrote.
For instance, the survey discovered 33 p.c of these respondents estimated their fee online, and 13 p.c established their precise fee or price with the dealership nearly. More than 1 / 4 estimated their trade-in quantity online. Fourteen p.c crammed out a credit score software, and eight p.c reviewed F&I merchandise online.
Uland stated client feedback throughout the survey indicated patrons want to transfer seamlessly between online shopping and the bodily showroom. “That’s a struggle for a lot of dealers,” he stated.